ONE OF THE MOST IMPORTANT THINGS YOU WILL EVER DO IS THE MARKETING
OF YOUR PRODUCT. AND THE MOST IMPORTANT THING YOU CAN UNDERSTAND
IS THAT THE CONSUMER IS IN CHARGE OF YOUR BRAND, NOT YOU. OF COURSE
YOU GUIDE AND MANIPULATE THE PERCEPTIONS, BUT ULTIMATELY THE CONSUMER
IS KING. SO YOU NEED TO UNDERSTAND YOUR PRODUCT INSIDE AND OUT.
SO BRING US YOUR MARKETING PROBLEMS. NOTHING SCARES US.
NOT EVEN KRYPTONITE.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
OF YOUR PRODUCT. AND THE MOST IMPORTANT THING YOU CAN UNDERSTAND
IS THAT THE CONSUMER IS IN CHARGE OF YOUR BRAND, NOT YOU. OF COURSE
YOU GUIDE AND MANIPULATE THE PERCEPTIONS, BUT ULTIMATELY THE CONSUMER
IS KING. SO YOU NEED TO UNDERSTAND YOUR PRODUCT INSIDE AND OUT.
SO BRING US YOUR MARKETING PROBLEMS. NOTHING SCARES US.
NOT EVEN KRYPTONITE.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
WE CUT THROUGH THE DISTRACTIONS AND HELP YOU UNDERSTAND WHAT
IT IS THAT YOU NEED TO COMMUNICATE. IF YOU THROW FIVE OR SIX BALLS
AT PEOPLE THEY FIND IT HARD TO KNOW WHICH ONE TO CATCH, SO THEY
TEND TO NOT CATCH ANY. IF YOU THROW ONE BALL TO ALMOST ANYONE,
THEY'LL CATCH IT (OR AT LEAST TRY TO).
WE FIND THAT IT'S THE SAME WITH IDEAS.
PUT SIMPLY WE CREATE THE TEAM, THAT'S REQUIRED FOR THE JOB. SO YOU
ALWAYS GET EXACTLY WHAT'S NEEDED.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
IT IS THAT YOU NEED TO COMMUNICATE. IF YOU THROW FIVE OR SIX BALLS
AT PEOPLE THEY FIND IT HARD TO KNOW WHICH ONE TO CATCH, SO THEY
TEND TO NOT CATCH ANY. IF YOU THROW ONE BALL TO ALMOST ANYONE,
THEY'LL CATCH IT (OR AT LEAST TRY TO).
WE FIND THAT IT'S THE SAME WITH IDEAS.
PUT SIMPLY WE CREATE THE TEAM, THAT'S REQUIRED FOR THE JOB. SO YOU
ALWAYS GET EXACTLY WHAT'S NEEDED.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
YOU RECOGNISE THE NEED FOR HELP WITH YOUR MARKETING BUT YOU'RE NOT
YET IN A POSITION TO COMMIT TO EMPLOYING FULL-TIME MARKETING STAFF.
OR PERHAPS YOU JUST NEED SOME SHORT-TERM HELP TO DELIVER A SPECIFIC
PROJECT.
WHATEVER YOUR REQUIREMENT, YOU'VE COME TO THE RIGHT PLACE.
WE HAVE EXPERIENCE OF WORKING IN SENIOR MARKETING POSITIONS, ON
BOTH THE AGENCY AND THE CLIENT SIDE. SO WE HAVE ENVIABLE EXPERIENCE
ACROSS ALL DISCIPLINES OF MARKETING, COMMUNICATION AND DESIGN.
WE START BY LOOKING AT YOUR PRODUCT AND SERVICE, WHICH IS THE INSIDE
OF YOUR MARKETING PLAN. AND WE EQUALLY EXAMINE YOUR COMPANY IMAGE,
THE OUTSIDE OF YOUR MARKETING PLAN. WORKING TOGETHER WE'LL HELP YOUR
BUSINESS TELL ITS STORY IN A MEMORABLE AND REMARKABLE WAY. WE'LL FIND
A STORY THAT'S ENGAGING AND WORTH LISTENING TO. AND CREATE
COMMUNICATIONS THAT HELP YOU BUILD YOUR BUSINESS.
WE'VE GOT SOME FINELY-TUNED MINDS. SEE HOW THEY HANDLE
YOUR REQUIREMENTS.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
YET IN A POSITION TO COMMIT TO EMPLOYING FULL-TIME MARKETING STAFF.
OR PERHAPS YOU JUST NEED SOME SHORT-TERM HELP TO DELIVER A SPECIFIC
PROJECT.
WHATEVER YOUR REQUIREMENT, YOU'VE COME TO THE RIGHT PLACE.
WE HAVE EXPERIENCE OF WORKING IN SENIOR MARKETING POSITIONS, ON
BOTH THE AGENCY AND THE CLIENT SIDE. SO WE HAVE ENVIABLE EXPERIENCE
ACROSS ALL DISCIPLINES OF MARKETING, COMMUNICATION AND DESIGN.
WE START BY LOOKING AT YOUR PRODUCT AND SERVICE, WHICH IS THE INSIDE
OF YOUR MARKETING PLAN. AND WE EQUALLY EXAMINE YOUR COMPANY IMAGE,
THE OUTSIDE OF YOUR MARKETING PLAN. WORKING TOGETHER WE'LL HELP YOUR
BUSINESS TELL ITS STORY IN A MEMORABLE AND REMARKABLE WAY. WE'LL FIND
A STORY THAT'S ENGAGING AND WORTH LISTENING TO. AND CREATE
COMMUNICATIONS THAT HELP YOU BUILD YOUR BUSINESS.
WE'VE GOT SOME FINELY-TUNED MINDS. SEE HOW THEY HANDLE
YOUR REQUIREMENTS.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
WE HAVE EXTENSIVE EXPERIENCE OF MOST ASPECTS OF MARKETING, BUT WE
HAVE SPECIALIST KNOWLEDGE IN THE FOLLOWING AREAS:
MARKETING STRATEGY AND PLANNING
Market Research / Strategic Evaluation / Integrated Marketing Plans /
Product Launches / Campaign Management
DESIGN AND COMMUNICATIONS
Copywriting / Advertising / Brochures / Direct Marketing / Trade Marketing
Newsletters / Business to Business
BRAND EVALUATION AND DEVELOPMENT
Brand Audit / Strategic Review / DNA Creation / Brand Development
Corporate Identity / Product Naming / Logo Design and Style Templates
Brand Guidelines
PRODUCT DEVELOPMENT AND LAUNCH
Market Gap Analysis / Consumer Research / Price Analysis
Product Design and Development / Material Sourcing
Launch and Marketing Strategy
PROJECT MANAGEMENT
SOCIAL MEDIA AND WEB DEVELOPMENT
Facebook / Twitter / Linkedin / Website Project / Management
Website Copy
FOR MORE INFORMATION CONTACT US AND WE'LL MAKE SURE
YOU'LL NEVER FEEL LIKE A FISH OUT OF WATER.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
HAVE SPECIALIST KNOWLEDGE IN THE FOLLOWING AREAS:
MARKETING STRATEGY AND PLANNING
Market Research / Strategic Evaluation / Integrated Marketing Plans /
Product Launches / Campaign Management
DESIGN AND COMMUNICATIONS
Copywriting / Advertising / Brochures / Direct Marketing / Trade Marketing
Newsletters / Business to Business
BRAND EVALUATION AND DEVELOPMENT
Brand Audit / Strategic Review / DNA Creation / Brand Development
Corporate Identity / Product Naming / Logo Design and Style Templates
Brand Guidelines
PRODUCT DEVELOPMENT AND LAUNCH
Market Gap Analysis / Consumer Research / Price Analysis
Product Design and Development / Material Sourcing
Launch and Marketing Strategy
PROJECT MANAGEMENT
SOCIAL MEDIA AND WEB DEVELOPMENT
Facebook / Twitter / Linkedin / Website Project / Management
Website Copy
FOR MORE INFORMATION CONTACT US AND WE'LL MAKE SURE
YOU'LL NEVER FEEL LIKE A FISH OUT OF WATER.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
WE KNOW THAT IN THIS BUSINESS, EXPERIENCE IS EVERYTHING. FROM STRATEGIC
PLANNING TO CRISIS MANAGEMENT, WE'VE HAD EXPERIENCE OF ALMOST EVERYTHING
YOU'LL ENCOUNTER. WE'VE EXPERIENCED THESE ISSUES FROM BOTH THE CLIENT
SIDE AND THE AGENCY SIDE, SO WE KNOW OUR WAY AROUND THE ISSUES YOU'LL
FACE. WE BRING A LEVEL OF PERSPECTIVE TO EACH PROJECT WE WORK ON,
MAKING SURE THAT YOU ALWAYS FOCUS ON YOUR CUSTOMER AT THE END
OF THE DAY.
WE'VE WORKED WITH A HUGELY DIVERSE CLIENT BASE, FROM BUILDERS TO
BALLET DANCERS, FROM FMCG TO TRADE ASSOCIATIONS AND GOVERNMENT BODIES.
WE'RE EQUALLY COMFORTABLE IN THE BOARDROOM OR ROUND THE COFFEE TABLE,
AND NO JOB IS TOO BIG OR TOO SMALL. WE HAVE THE BREADTH OF EXPERIENCE
THAT ALLOWS US TO TURN OUR HAND TO, WELL ALMOST ANYTHING.
HERE ARE SOME EXAMPLES OF OUR EXPERIENCE. PAST AND PRESENT:
EDINBURGH LIQUEUR COMPANY / AXIOS SYSTEMS / JEDBURGH FLOWER SHOW
MAVISBANK GRANGE / JOHN LAIDLAW & SON / LAWCLOUD
FEEL THE BYRNE / BALBLAIR SINGLE MALT WHISKY / LIFESCYCLE
IN HER PREVIOUS LIFE OUR DIRECTOR MARI LAIDLAW WORKED AS A BRAND
MANAGER WITH BOTH MORRISON BOWMORE AND INVER HOUSE DISTILLERS.
LOOKING AFTER MANY OF THEIR GLOBAL BRANDS.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
PLANNING TO CRISIS MANAGEMENT, WE'VE HAD EXPERIENCE OF ALMOST EVERYTHING
YOU'LL ENCOUNTER. WE'VE EXPERIENCED THESE ISSUES FROM BOTH THE CLIENT
SIDE AND THE AGENCY SIDE, SO WE KNOW OUR WAY AROUND THE ISSUES YOU'LL
FACE. WE BRING A LEVEL OF PERSPECTIVE TO EACH PROJECT WE WORK ON,
MAKING SURE THAT YOU ALWAYS FOCUS ON YOUR CUSTOMER AT THE END
OF THE DAY.
WE'VE WORKED WITH A HUGELY DIVERSE CLIENT BASE, FROM BUILDERS TO
BALLET DANCERS, FROM FMCG TO TRADE ASSOCIATIONS AND GOVERNMENT BODIES.
WE'RE EQUALLY COMFORTABLE IN THE BOARDROOM OR ROUND THE COFFEE TABLE,
AND NO JOB IS TOO BIG OR TOO SMALL. WE HAVE THE BREADTH OF EXPERIENCE
THAT ALLOWS US TO TURN OUR HAND TO, WELL ALMOST ANYTHING.
HERE ARE SOME EXAMPLES OF OUR EXPERIENCE. PAST AND PRESENT:
EDINBURGH LIQUEUR COMPANY / AXIOS SYSTEMS / JEDBURGH FLOWER SHOW
MAVISBANK GRANGE / JOHN LAIDLAW & SON / LAWCLOUD
FEEL THE BYRNE / BALBLAIR SINGLE MALT WHISKY / LIFESCYCLE
IN HER PREVIOUS LIFE OUR DIRECTOR MARI LAIDLAW WORKED AS A BRAND
MANAGER WITH BOTH MORRISON BOWMORE AND INVER HOUSE DISTILLERS.
LOOKING AFTER MANY OF THEIR GLOBAL BRANDS.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
WE'RE ALWAYS SUSPICIOUS OF COMPANIES WHO BLOW THEIR OWN TRUMPET, WITHOUT
SOME HELP FROM PEOPLE THEY'VE WORKED WITH. SO HERE ARE A SELECTION
OF COMMENTS FROM PEOPLE WE'VE WORKED WITH, AND HOW THEY FELT WE HELPED
THEM AND THEIR COMPANY.
BIG BLUE PR - MANAGING DIRECTOR, SPONSORSHIP & EVENTS
Mari and I have collaborated several times over the years. She is an intelligent
and capable marketer who was great at seeing the 'bigger picture'. She is great fun,
highly skilled and has a keen eye for design and creativity
SOREN QVIST, SVP - DENMARK & BALTIC, ALITA CORPORATATION PLC
Mari Ann is internationally oriented, and a very easy going person with a great
personality - this combined with a deep insight in, and knowledge to her business area
gave me a very positive experience. Her skill in marketing was outstanding, based
on a very good commercial understanding. It was a pleasure to work with Mari
and I recommend her highly.
LINDA KING - HEAD OF MARKETING AT G2G3
I had the pleasure of working alongside Mari at Axios Systems. Mari is an extremely
creative and driven marketing professional, one of the few people I have mer who
is a naturally instinctive marketeer. Her experience, excellent communications skill
and highly personable manner will undoubtedly make her a huge asset to any
organisation she consults for or works with during her career. I'd have no hesitation
in recommending Mari to anyone looking for a marketing professional of the
highest calibre.
THAT'S ENOUGH ABOUT US. GIVE US A CALL AND WE CAN START TO BLOW YOUR
TRUMPET FOR YOU.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
SOME HELP FROM PEOPLE THEY'VE WORKED WITH. SO HERE ARE A SELECTION
OF COMMENTS FROM PEOPLE WE'VE WORKED WITH, AND HOW THEY FELT WE HELPED
THEM AND THEIR COMPANY.
BIG BLUE PR - MANAGING DIRECTOR, SPONSORSHIP & EVENTS
Mari and I have collaborated several times over the years. She is an intelligent
and capable marketer who was great at seeing the 'bigger picture'. She is great fun,
highly skilled and has a keen eye for design and creativity
SOREN QVIST, SVP - DENMARK & BALTIC, ALITA CORPORATATION PLC
Mari Ann is internationally oriented, and a very easy going person with a great
personality - this combined with a deep insight in, and knowledge to her business area
gave me a very positive experience. Her skill in marketing was outstanding, based
on a very good commercial understanding. It was a pleasure to work with Mari
and I recommend her highly.
LINDA KING - HEAD OF MARKETING AT G2G3
I had the pleasure of working alongside Mari at Axios Systems. Mari is an extremely
creative and driven marketing professional, one of the few people I have mer who
is a naturally instinctive marketeer. Her experience, excellent communications skill
and highly personable manner will undoubtedly make her a huge asset to any
organisation she consults for or works with during her career. I'd have no hesitation
in recommending Mari to anyone looking for a marketing professional of the
highest calibre.
THAT'S ENOUGH ABOUT US. GIVE US A CALL AND WE CAN START TO BLOW YOUR
TRUMPET FOR YOU.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
IT'S NOT WHAT YOU KNOW, IT'S WHO
THERE'S A WELL-KNOWN PROVERB 'YOU CAN'T BE ALL THINGS TO ALL MEN'.
AND IT'S ABSOLUTELY TRUE. WE KNOW OUR STRENGTHS AND WHAT WE'RE GOOD AT,
AND WE KNOW WHEN TO CALL ON THE EXPERTISE OF OTHERS. OUR PAST EXPERIENCES
HAVE LED TO US WORKING WITH SOME TRULY EXCEPTIONAL PEOPLE. AND AT
MA MARKETING WE'VE BUILT RELATIONSHIPS AND WORK WITH A SMALL GROUP
OF SPECIALISTS IN THE FOLLOWING AREAS:
• Graphic Design
• Web Design and Optimisation
• Business Consulting
• Human Resources
• Advertising and copywriting
HOW MUCH IS RIGHT FOR YOUR COMPANY?
THE RIGHT AMOUNT OF MARKETING FOR YOUR COMPANY WILL BE THE RIGHT SOLUTION
FOR YOU, NOT FOR ANYONE ELSE. WE'VE DEVELOPED A STRONG, SATISFIED AND VARIED
CLIENT BASE. WE HAVE THE CONFIDENCE TO DEVELOP A UNIQUE SOLUTION FOR EACH
OF OUR CLIENTS, BASED ON THEIR MARKET POSITION, THEIR NEEDS AND THEIR DESIRES.
WHAT SHOULD YOU DO NOW?
FOR A CHAT ABOUT YOUR BUSINESS OBJECTIVES AND THE BRAND AND MARKETING
CHALLENGES YOU FACE, PICK UP THE PHONE, OR EMAIL, OR TEXT, OR TWEET, OR WRITE,
OR WHATEVER SUITS YOU BEST. WE'D LOVE TO HEAR FORM YOU.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
ALL ILLUSTRATIONS COPYRIGHT © DAMIEN WEIGHILL (2009)
WITH KIND PERMISSION OF BLAST DESIGN LTD AND CONQUEROR
THERE'S A WELL-KNOWN PROVERB 'YOU CAN'T BE ALL THINGS TO ALL MEN'.
AND IT'S ABSOLUTELY TRUE. WE KNOW OUR STRENGTHS AND WHAT WE'RE GOOD AT,
AND WE KNOW WHEN TO CALL ON THE EXPERTISE OF OTHERS. OUR PAST EXPERIENCES
HAVE LED TO US WORKING WITH SOME TRULY EXCEPTIONAL PEOPLE. AND AT
MA MARKETING WE'VE BUILT RELATIONSHIPS AND WORK WITH A SMALL GROUP
OF SPECIALISTS IN THE FOLLOWING AREAS:
• Graphic Design
• Web Design and Optimisation
• Business Consulting
• Human Resources
• Advertising and copywriting
HOW MUCH IS RIGHT FOR YOUR COMPANY?
THE RIGHT AMOUNT OF MARKETING FOR YOUR COMPANY WILL BE THE RIGHT SOLUTION
FOR YOU, NOT FOR ANYONE ELSE. WE'VE DEVELOPED A STRONG, SATISFIED AND VARIED
CLIENT BASE. WE HAVE THE CONFIDENCE TO DEVELOP A UNIQUE SOLUTION FOR EACH
OF OUR CLIENTS, BASED ON THEIR MARKET POSITION, THEIR NEEDS AND THEIR DESIRES.
WHAT SHOULD YOU DO NOW?
FOR A CHAT ABOUT YOUR BUSINESS OBJECTIVES AND THE BRAND AND MARKETING
CHALLENGES YOU FACE, PICK UP THE PHONE, OR EMAIL, OR TEXT, OR TWEET, OR WRITE,
OR WHATEVER SUITS YOU BEST. WE'D LOVE TO HEAR FORM YOU.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL
ALL ILLUSTRATIONS COPYRIGHT © DAMIEN WEIGHILL (2009)
WITH KIND PERMISSION OF BLAST DESIGN LTD AND CONQUEROR
A PIG.' IT'S A STATEMENT THAT'S STILL TRUE TODAY. AND IT APPLIES PERFECTLY
TO ANY MARKETING PROCESS. IT'S THE CONSUMER WHO'S IN CHARGE OF
PERCEPTIONS OF YOU, YOUR BRAND AND YOUR PRODUCTS AND SERVICES, NOT
YOU. SO YOU NEED TO UNDERSTAND THE WHO, WHAT, WHY, WHERE, HOW AND
WHEN OF YOUR PRODUCT OR SERVICE, AND YOU NEED TO MANAGE AND EXCEED
EXPECTATIONS IN ORDER TO SUCCEED.
WE CAN MAKE BRANDS GROW, WITHOUT THE USUAL MANURE SOME COMPANIES
FEED YOU. GIVE MA MARKETING A CALL AND ENJOY A BREATH OF FRESH AIR.
MARI ANN LAIDLAW - DIRECTOR
MOBILE +44 (0)7787 502970
TELEPHONE +44 (0)131 556 4750
EMAIL MARI@MA-MARKETING.CO.UK
69/3 HENDERSON ROW EDINBURGH EH3 5DL